News & Updates

The Advertising Industry, The Way We See It

Build Your Own Algorithm – Inside or Outside the Platform?

When it comes to media buying, there is a general optimization cycle that the activity goes through.   The first…

Is GDPR the End of Online Marketing?

By: Yoav Oz, Co-Founder of Spotad Unless you’ve been living under a rock, it’s likely that you have seen this…

Top 5 Ways Smart Technology and the Blockchain will Grow in 2018

By: Yoav Oz, Co-Founder of Spotad Smart technology such as Artificial Intelligence (AI) is no longer a mystery and is…

Mobile ads can enhance user experience

Mobile is the fastest-growing form of digital advertising, with good reason. Mobile devices literally put the world at your fingertips. Consumers…

With respect to mobile growth china is the next frontier

Despite rumblings to the contrary, China’s mobile market is still on fire. According to a recent study by IDC, a record…

How to combat the rise of ad blocking technologies

  Internet users love blocking ads. Just consider these statistics from a 2015 study: Publishers lost $22 billion from ad blocking in 2015…