By: Yoav Oz, Co-Founder of Spotad
Smart technology such as Artificial Intelligence (AI) is no longer a mystery and is now being implemented by the most common tools. From ad exchangers to toothbrushes, our entire lives can incorporate machine learning technology. The most popular topic in technology at the moment is blockchain. In its current state, blockchain’s future is uncertain, but if enhanced, incorporating the Internet of Things (IoT) and machine learning technology, its future will be made brighter. These are the top five ways in which smart technology and the blockchain will grow in 2018.
- The Internet of Things (IoT) Will Open Up New Business Opportunities
In the era of IoT, almost everything can be connected and made to communicate with each other. As IoT is the network of connected objects, such as physical devices, cars, lights, home appliances, and other items that are able to collect and exchange data (e.g. those using embedded sensors and software) are also a part of this network of connectivity. This concept is emerging as a new paradigm in the development of the internet, and is also seen as a next generation of the Information and Communication Technology (ICT) evolution. This is opening new opportunities for industry and business innovators. Currently, IoT holds the biggest potential to become the fastest growing market in the upcoming years. In the near future, IoT will change everything from our most basic to complex tools because of its direct impact on all industries, such as healthcare, remote monitoring devices, transportation, smart driving options, and more.
- AI Will Be Adopted by the Machine-to-Machine (M2M) Economy
Rapidly advancing AI will be adopted by the Machine-to-Machine (M2M) economy. It will be implemented across a wide range of technologies, industries, and services. M2M technology is a machine’s ability to act directly with other machines without human intervention and respond to various complex situations in an autonomous manner. For some time now, AI has been transforming enterprise and customer service by enabling machines to model human behavior in order to make better predictions that enable computers to learn from unlabeled data (i.e. adtech and healthcare companies). However, once computers can fully simulate a human brain, it will cause an ‘intelligence explosion’; the AI will certainly go beyond customer service and self-driving cars to a global, interconnected computing environment that touches every device on the planet.
- Blockchain 3.0 Will Become the Powerhouse of IoTs
At some point, IoT will provide the biggest source of data on the planet. The information technologies will drive the transformation from old-style systems to highly intelligent applications and services. Blockchain technology might be transferred or changed by another form of distributed ledger technology, as it doesn’t make any business sense in terms of providing real-time data collection and analysis. Overall, it’s not scalable and has a lot of problems with high fees. But blockchain 3.0 will be a self-evolving ecosystem, and will offer reactive, real-time experiences according to Inc.com. It will be able to move much quicker through verification channels as it will work in blocks that are a part of the industry that you are currently using it for. Looking forward, this new blockchain 3.0 will soon be able to incorporate the internet of things.
- Tangle Will Be Adopted into the 4th Industrial Revolution
Tangle technology, also known as blockchain 3.0, was designed for IoT, and will be widely adopted into Industry 4.0, also known as the fourth Industrial Revolution. Powered by the fusion of technologies that are connecting the dots between the physical, digital, and biological spheres, a variety of disruptive industry 4.0 technologies are now at their tipping point and being widely adopted in the next few years. These technologies include — among others — electric cars, intelligent autonomous machines, decentral energy infrastructure, 3D printers, blockchain, and AI. The combination of machines with blockchain utilizing the Tangle protocol transforms them into economically independent devices that can transact with each other and form the basis of a Machine Economy in the fourth Industrial Revolution.
- Smart Cities Will Lead Urban Innovations
With the development of the IoT and M2M economy, a more sustainable and efficient urban space is well within reach. A smart city, defined as a modern digital infrastructure, combined with a secure but open access approach to public reusable data, enables citizens to access the information they need, when they need it. This includes data collected from citizens, devices, sensors, and assets that are processed and analyzed to monitor and manage traffic and transportation systems, power plants, water supply networks, law enforcement, information systems, schools, libraries, hospitals, and more. In the future, IoT will transform entire cities by solving real problems citizens face each day, and will reduce noise, crime, and pollution. There will be smart city technologies and verticals, led by smart meters, video surveillance, EV charging stations, micro-grids, smart waste management, and more.
All of these emerging technologies are advancing our economies and everyday life. With smart technologies such as AI infiltrating fields that include exchangers and medicine, and blockchain technology merging with companies ranging from trading to keeping addicts sober, soon it will be the norm for most cities and companies to include smart technology and the blockchain to do just about everything. Going forward, the future of AI and the blockchain are brighter than ever.
About Yoav Oz, COO and Co-Founder of Spotad – Yoav has over eight years of experience in marketing and advertising, and was previously a manager at a private advertising technology incubator and the Director of the LaunchPad Entrepreneurial Program at Tel Aviv University. Yoav’s latest venture, Spotad, is a leading artificial intelligence, mobile advertising technology company that is the first Western demand-side platform to enter China. Spotad connects clients to both Eastern and Western ad-exchanges. By utilizing advanced machine-learning Artificial Intelligence technology, Spotad enables businesses to bring their own algorithms and data to the programmatic advertising space. The company boasts impressive clients that include Uber, Expedia, Apple Music, OpenTable, Trainline, and others.